Category Archives: Uncategorized

Once you’ve sent in your press release to your local media members, don’t screw things up by using this beginner’s mistake;

Have you ever tried to explain exactly what it is you do? Does it take you a few minutes to ramble on and finally spurt out some useful details about your group’s mission, how you operate, who you help, and … Continue reading →

Want to avoid the circular file the next time you send out a press release? To ensure your press releases get the attention you want, target your reporters for maximum effect.

If you build it, will they come? Does your website call out to the right people for the right things? Try focusing on specific keywords related to your group to increase traffic to your rescue’s website. Take a look at … Continue reading →

Looking for a way to literally take your message to the people?

A useful tool in your Publicity Arsenal is your media contact list! With this simple tool, your group will have the power to connect with the media giants in your region, providing fresh content and information to them, and highlighting … Continue reading →

When inviting people to your events, especially your major fundraising dinners and auctions, the amount of money you make depends directly on who you invite and on who actually attends. Of course you should extend an invitation to everyone who … Continue reading →