Category Archives: Writing Letters

Balancing Professionalism and Authenticity

While dozens of business publications may believe that communications must be strictly professional in their tone, the world of nonprofit fundraising leans towards a delicate balance between the professional-speak and the feel of authenticity. When writing to your donors, it … Continue reading

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Don't be Wordy

One of the most difficult aspects of writing a press release is sticking to the point. The first version that a writer creates may contain twice as much detail as what is needed. The writer tends to become ‘attached’ to … Continue reading

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Newsletter Article Ideas

Newsletters are a great way to bring your message to the people. But, staring at a blank screen can be a nerve wracking experience, wondering what to write, what information to include, or where to start! Here are a collected … Continue reading

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Letter to Realtors and Homebuilders

If your area is experiencing a boom in construction, or in sales of current housing, you may want to partner with the local realtors, real estate agencies and homebuilders to gain support for your rescue!

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Blogging to Success

With the internet age firmly in place, more and more charities are jumping into the realm of blogging to stay in touch with the world. There are several reasons listed below why blogging is a great opportunity for your group … Continue reading

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Sample Mayor's Proclamation

If you’re planning a publicity campaign for an animal cause, you may want to have your local mayor (or governor!) sign a proclamation stating their support for the cause. Here’s a template you can use to create your own proclamation.

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People Decide Emotionally

One big factor when making an emotional plea in a fundraising letter or in a personal solicitation, is to remember that people decide emotionally, but justify logically.

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Template- Donation Request Letter

Here’s a template for a basic donation request letter to send to business owner’s when requesting donations for humane societies… Continue reading

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People Give to People

Be sure you’re following this fundraising adage when making presentations and writing donor letters!

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