Do your donors know that they are the lifeline of your group’s mission? Do you show them your appreciation, or simply let them feel as if they are an ATM? It might be time to host a Thank A Thon event!
How to Host a Thank A Thon
Gather your Board of Directors, your Shelter Director, Fundraising Director, Volunteer Director, and other top people in your group for just a few hours one night out of the year. Everyone can spare a few hours for this, and if enough people help, it can make quite an impact on your donors without taking too much time out of the day. You can also host this event over two or three different nights, accommodating more volunteer schedules, and allowing more donors to be reached if they weren’t home during the first call.
Don’t just give the donor your “thank you spiel” as if you’re bored and reading from a script. Sound lively and sincere, and wear a smile on your face! Donors can hear the tone in your voice.
Your group may even want your callers to state early on that they’re NOT calling to ask for a donation! They’re simply reaching out to personally thank the donor for their contribution, for helping to make a difference in the community for animals. (Note: If the donor IS motivated enough by the call to give again, be prepared with donation forms so you can take down their credit card information over the phone.)
Be sure to listen to what your donors say, and engage them in a conversation. Ask a few questions about what they like about your organization, what events they’ve particularly enjoyed, and if there are any improvements they feel your group should make. Welcome their input, take notes, and write down any follow-up information they may have requested.
Leave a Message
You may not be able to actually talk to each person on your list, and should be prepared to leave a message on a voicemail system. This is a great time to create a pesudo-script, allowing each individual caller to use their own words, making the call feel more authentic and not just read from a ‘script.’
Thank Them One Last Time
Thank the donor one last time before you hang up. Thank them for taking the time to speak with your group, and for helping build up the relationship that will help your group create a better future for animals.