November 19, 2006
Tiered Donation Levels
Many groups like to use clever names for tiered donation levels for memberships and donation sponsorships. More
Many groups like to use clever names for tiered donation levels for memberships and donation sponsorships. More
How can we show our supporters our heartfelt thanks without using their donated money to do it? The best suggestion is to take the lead of your donor community, and incorporate some inexpensive ideas to show your appreciation.
We can fully understand why some donors may get upset that a small (even miniscule) portion of their donated money is going back to thanking them. This is a subject that many groups wrestle with… the fine line between building a good relationship with donors and spending the money improperly. Some of the bigger fundraising groups, like Best Friends Animal Sanctuary in Kanab, Utah, don’t give out “things” in return for a donation. Others, like The Humane Society of the US or The Nature Conservancy, give you calendars, mailing labels, umbrellas…. which means that a small portion of your donation goes to buying your gifts. More