One of the most difficult aspects of writing a press release is sticking to the point. The first version that a writer creates may contain twice as much detail as what is needed. The writer tends to become ‘attached’ to the piece, and may see it as a work of art. Sadly, this is a surefire way to get your press release submitted to the circular file… as in, the trash can. More

If you build it, will they come? Does your website call out to the right people for the right things? Try focusing on specific keywords related to your group to increase traffic to your rescue’s website. Take a look at these tips to raise more awareness for your group, and draw in more traffic. More traffic to your site means more people are seeing your pets available for adoption, which means a better chance to find the right home for your adoptable pets! Read on… More

Looking for a way to literally take your message to the people? More

Hosting Meet and Greet events are a great way to get your adoptable animals seen by the public, while giving your volunteers the opportunity to pass out information, meet potential volunteers, and make friends with future donors. Many groups feel overwhelmed when they try to think of all the items needed at a Meet and Greet type event. Here are a few items to help you create a checklist for your group that will keep you more organized, more unified looking, and ultimately ease your mind about keeping everything together. More

A useful tool in your Publicity Arsenal is your media contact list! With this simple tool, your group will have the power to connect with the media giants in your region, providing fresh content and information to them, and highlighting your nonprofit’s mission every step of the way. More

There are times during the year when rescues and shelters wish they could draw more attention to the sheer numbers of animals going through the shelter system, or being rescued. When using numbers in publicity pieces, 1,000 animals may not make a huge impact on someone. But, seeing the numbers of animals euthanized or rescued can really help make the community more aware of the situation. Here are a few ideas for yard displays that can help drive the point home, using the estimated figure of 1,000 animals brought into a shelter in one year. More

Looking to host a donation drive, but you need a lot of items in a short amount of time? A “Cram the Van” event is a one day drive that can do double duty as a both donation drive and a tabling event where your volunteers get to meet the public and share information. Here are some tips for getting the most out of your drive. More

With the internet age firmly in place, more and more charities are jumping into the realm of blogging to stay in touch with the world. There are several reasons listed below why blogging is a great opportunity for your group to reach out, while keeping these few tips in mind to make sure your message is put in the best format.
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Lock up campaigns are a great way to raise awareness while raising donations! This sort of fundraiser may sound extreme, but it only takes a few people to pull off something amazing! Take a look at this set-up held annually in Auburn, AL, and imagine how much your group could make! More

Reportedly, there are over $10 Billion US in coins currently gathering dust as spare change in piggy banks and old cookie tins in homes all across America. One great way for your fundraising group to get your hands on this money is through coin collection jars and banks located around the town where your group members work and live. More