While dozens of business publications may believe that communications must be strictly professional in their tone, the world of nonprofit fundraising leans towards a delicate balance between the professional-speak and the feel of authenticity. When writing to your donors, it is imperative that you connect with them on a personal level, yet still maintain your business-like professionalism. More
One of the most difficult aspects of writing a press release is sticking to the point. The first version that a writer creates may contain twice as much detail as what is needed. The writer tends to become ‘attached’ to the piece, and may see it as a work of art. Sadly, this is a surefire way to get your press release submitted to the circular file… as in, the trash can. More
Newsletters are a great way to bring your message to the people. But, staring at a blank screen can be a nerve wracking experience, wondering what to write, what information to include, or where to start! Here are a collected list of newsletter article ideas that you can use for your group’s own newsletter or for a column in a local newspaper. More
If your area is experiencing a boom in construction, or in sales of current housing, you may want to partner with the local realtors, real estate agencies and homebuilders to gain support for your rescue! More
With the internet age firmly in place, more and more charities are jumping into the realm of blogging to stay in touch with the world. There are several reasons listed below why blogging is a great opportunity for your group to reach out, while keeping these few tips in mind to make sure your message is put in the best format.
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If you’re planning a publicity campaign for an animal cause, you may want to have your local mayor (or governor!) sign a proclamation stating their support for the cause. Here’s a template you can use to create your own proclamation. More
One big factor when making an emotional plea in a fundraising letter or in a personal solicitation, is to remember that people decide emotionally, but justify logically. More
Here’s a template for a basic donation request letter to send to business owner’s. Generally, a template is frowned upon in the fundraising world. But, in the case of writing to a business asking for a donation for an auction item, it is necessary to be succint and make your point in a professional manner. Here’s how… More
Be sure you’re following this fundraising adage when making presentations and writing donor letters! More
