(Printed on Rescue Group’s Letterhead with logo at the top.)
FOR IMMEDIATE RELEASE:

CONTACT:
Contact Person
Rescue Group Name
Telephone Number
Fax Number
Email Address
Web site address

Headline

City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):

Remainder of body text - This should include any relevant information about your event, your rescue group and your animals. Include benefits to community, why your rescue or event is unique. Also include quotes from staff members, recent adopters, or volunteers.

If there is more than 1 page use:

-more-

(The top of the next page):

Abbreviated headline (page 2)

Remainder of text.

(Restate contact information after your last paragraph):

For additional information, contact: (all contact information)

Summarize product or service specifications one last time

Rescue Group History (try to do this in one short paragraph)

# # #
(indicates Press Release is finished)